BMO's Wrap the Good Campaign is Back to Support Progress for Underrepresented Businesses

• New online curated gift guide and holiday wrapping paper available in BMO branches to support financial progress for underrepresented businesses during the holiday season

TORONTO and CHICAGO, Nov. 22, 2023 /CNW/ - BMO today announced the Wrap the Good campaign is back this year with a holiday gift guide to bring awareness and support the financial progress of underrepresented groups including but not exclusive to women, Indigenous, Native, Latino, Black, and/or Asian owned businesses. The program underscores BMO's commitment to Zero Barriers to Inclusion, and to help remove systemic barriers for business owners from underrepresented communities.

This year, BMO is making it easier for shoppers to explore products from these businesses through a curated gift guide at BMOWrapTheGood.com. The website features the ability to explore and shop from over 50 businesses with 300 unique products to gift. The campaign will be supported by the return of complimentary holiday gift wrap, available at select BMO branches in Canada and the U.S while supplies last.

"The return of BMO's Wrap the Good campaign brings attention to inspiring underrepresented businesses during the holiday season," said Mike Bonner Head, Canadian Business Banking, BMO. "During this challenging economic climate and the increased cost of living, these initiatives are a testament of BMO's Purpose, to Boldly Grow the Good in business and life, by ensuring our clients' businesses are set up to succeed and make real financial progress."

"BMO is proud to highlight our Business Banking clients this holiday season through a convenient, curated gift guide available across North America," said Niamh Kristufek, Head, U.S. Business Banking, BMO. "Driven by BMO's commitment to Zero Barriers to Inclusion, we're providing a seamless, online platform that allows customers to build and share their holiday wish lists by email and social media, creating more mindful opportunities to give."

BMO Business Banking clients featured in this year's gift guide include Cheekbone Beauty, Maison Apothecare, Campy Home and Sarah Konyer Creative Studio. The campaign serves as a timely reminder to #WrapTheGood and support underrepresented businesses this holiday season.

BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.25 trillion as of July 31, 2023. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to over 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.

SOURCE BMO Financial Group