CÎROC Ultra-Premium is ready to "ROC The House" this season with the Toronto Raptors and their fans as the team's Official Vodka Sponsor

CÎROC Ultra-Premium and the Toronto Raptors celebrate the tip-off of their partnership and Raptors season opening by providing free TTC streetcar rides for fans on October 25th.

TORONTO, Oct. 24, 2023 /CNW/ - Get ready for an exhilarating basketball season like never before as CÎROC Ultra-Premium Vodka, produced from fine French grapes, proudly announces an exciting partnership with the Toronto Raptors. This game-changing collaboration — which will come to life through CIROC's new "ROC The House" platform — is dedicated to enhancing the everyday celebrations of Raptors fans, as they get set for another exciting season.

To ignite the ultimate celebration, CÎROC is offering fans a one-time-only chance to enjoy free TTC rides on the 504 King routes to and from the Toronto Raptors season opener game on October 25th from 5:00 PM to 11:59 PM. During the free ride period, anyone travelling on a 504 King streetcar or replacement bus will not be required to pay a fare using their PRESTO card, debit/credit card, TTC ticket, token or cash.

"We are committed to ensuring all Raptors fans are part of the celebration, and our partnership with the TTC enables us to bring both the fans and the excitement to the kick-off of basketball season in Toronto," says Nadia Niccoli, Head of Marketing, Diageo Canada. "We are excited for this to be our first connection to the community as we celebrate the launch of our partnership with the Toronto Raptors in a way that can get fans excited, too."

The TTC free ride on the 504 King to tip off the Raptors' season is just the beginning of a monumental journey, as it marks the start of a series of experiences that will unite fans throughout the partnership. With so many reasons for Toronto Raptors fans to celebrate, CÎROC will be right there with them, to "ROC The House" and raise a glass to those special moments that allow fans to cheer, connect and create lasting memories.

"CÎROC is known for its commitment to culture and celebration and recognizes the Toronto Raptors as a vital part of Canada's sports identity," says Niccoli. "This partnership is a testament to the shared passion for the fans, team and culture that makes the Raptors the true pride of the North. What we are doing together is a tribute to fan culture and we're excited to kick off the season in a big way, with countless more celebrations to come."

"The spirit of Raptors fans is unmatched and, through our partnership with CÎROC, we are excited to unlock new ways to take fans' energy and celebrations to new heights," says Jordan Vader, Senior Vice President, Global Partnerships, MLSE. "Through unique initiatives throughout the season, we are committed to providing engaging ways to enhance the fan experience, creating extraordinary moments for celebration."

The free ride offer will be available for fans travelling to the Raptors game using the 504 King streetcars and bus replacement services operating both ways between Dundas West Station and the Distillery at Mill and Cherry streets. Customers can transfer between 504 King streetcars and replacement buses at King and Church streets. The free ride also applies to the 504/505 King/Dundas replacement bus service both ways between Castle Frank Station and Hennick Bridgepoint Hospital. 

Together, CÎROC and the Toronto Raptors will aim to build on the tradition of celebration that's so present within the Toronto Raptors community, as it looks to forge connections with the diverse and iconic Raptors fan base to make any moment a reason to celebrate and "ROC The House" with their favourite team.

CÎROC Ultra-Premium and the Toronto Raptors encourage fans to choose safe methods of transportation this basketball season. Please drink responsibly.

CÎROC Ultra-Premium Vodka is distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched in January 2003, CÎROC revolutionized the luxury vodka category with the collection of innovative flavors. The flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON and CÎROC SUMMER CITRUS.

Diageo is a global leader in beverage alcohol with an outstanding collection of brands, including Cîroc, Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Captain Morgan, Baileys, Don Julio Tequila, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

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SOURCE Diageo