Xiaomi Korea names Summer Peng as new GM

Xiaomi Korea has appointed Summer Peng as its new general manager, as the company seeks to strengthen its leadership and expand its presence in the Korean market. Peng, who has extensive experience in regional business management, channel operations and global e-commerce, has played a key role in driving Xiaomi’s growth across multiple markets. Prior to this role, she led Xiaomi’s operations in Hong Kong and Macau, where she was credited with increasing market share, optimizing multi-channel retail strategies and reinforcing the company’s premium brand positioning. She also successfully managed cross-border e-commerce businesses, contributing to Xiaomi’s competitiveness in global markets. Before joining Xiaomi, Peng held various roles at major tech companies, including Huawei, Skyworth and Oppo, working across channel sales, product operations and consumer-focused strategy. “Xiaomi’s core value lies in delivering high-quality products that resonate with consumers at reasonable prices, while pursuing continuous growth through technological innovation,” Peng said. “In Korea,Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times