AB InBev makes history with 3rd Creative Marketer of Year title

Global brewing giant AB InBev, parent company of OB Beer, has been named the 2026 Creative Marketer of the Year by the Cannes Lions International Festival of Creativity. Cannes Lions is the world’s largest and most prestigious creativity festival The honorary title recognizes marketers that have built a sustained body of iconic, Lion-winning work. AB InBev secured 37 Lions at last year’s festival, underscoring its continued commitment to using creativity as a growth driver across its global portfolio. The company has now won the accolade three times — in 2022, 2023 and 2026 — becoming the first in Cannes Lions history to do so. Since 2021, AB InBev has shifted from inorganic to organic growth, positioning creativity as a key competitive advantage contributing to strong business performance and rising revenues. “AB InBev has embedded creativity into how it operates, not just how it leverages marketing, and it is consistently outperforming as a result,” said Simon Cook, CEO of the LIONS Division. “By prioritizing creativity at a C-suite level and implementing an internal creaWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times