Cheering at work: How companies are preparing for 2026 World Cup

The World Cup is a key cultural event for many Koreans, who use the global football tournament as a chance to take a break from their busy schedules as they gather with friends and colleagues — especially when the matches take place in the evening. This time, however, many matches of the North America-hosted tournament, which starts Friday morning (Korea time), are taking place during morning hours here, including the Korean national team's games. The situation has led some companies to organize office viewing events and use the time for corporate team building. E-Land World, a fashion retailer, will host a viewing event in the auditorium of its Seoul headquarters, where roughly 400 employees are expected to watch Korea’s match against the Czech Republic on Friday. As the match kicks off at 11 a.m., the company plans to provide employees with fried chicken lunch boxes. It will decide whether to continue hosting events for the remaining Korean matches after talking with participating workers. GS Retail, the operator of the convenience store chain GS25, is also launching an in-house evWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times