Gwanghwamun turns into stadium as Jongno hosts epic World Cup gatherings

In the heart of Seoul, one of Korea’s most iconic civic spaces is being recast as an open-air stadium, where thousands of fans are expected to gather to watch World Cup qualifiers together on a screen that normally carries advertising and cultural content. Jongno District said Monday that it will host three large-scale street cheering events at Gwanghwamun Square on June 19 and June 25, using the KT WEST digital display in Gwanghwamun Square’s advertising zone to broadcast matches featuring Korea’s national team live. The district said the kickoff event, held on Friday, marked the first time sports content was transmitted through the Gwanghwamun Square advertising zone, a system typically reserved for commercial and cultural media. Officials said the square and adjacent public areas, including Yukjo Madang and Nori Madang, will function as a unified viewing zone where fans can join to watch the games. The broadcasts will be accompanied by K-pop performances, artificial intelligence-driven stage effects and promotional giveaways, as the district seeks to turn matches into broader cuWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times