Starbucks Global calls ‘Tank Day’ promotion ‘unacceptable’ amid oversight questions

SEATTLE — Starbucks Global described the recent “Tank Day” controversy at Starbucks Korea as an “unacceptable marketing incident” and said it was implementing stronger internal controls and review standards following the backlash in Korea. In response to questions from The Korea Times about whether the controversy could lead to a more active role for Starbucks Global in reviewing local campaigns in Korea going forward, the Seattle-based company declined to elaborate beyond previously announced measures. “We don’t have anything more to share beyond what I included below about implementing stronger internal controls, review standards, and company-wide training,” Starbucks spokesperson Jaci Anderson said, adding that the company may share more as the investigation continues. “We are deeply sorry for an unacceptable marketing incident in Korea that referenced and coincided with May 18, the commemoration of the Gwangju Democratization Movement — a day of profound historical and human significance,” Starbucks Global said in a statement to The Korea Times. The company alsoWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times