A reporter's quest for rare 'Sonny cup' in Mexico

15.06.26 17:07 Uhr

Son Heung-min’s popularity has surpassed that of David Beckham, at least in the World Cup host city of Guadalajara, Mexico. The proof was not found in a poll or a marketing report, but on McDonald’s shelves. Among the collectible cups featuring some of football’s biggest names, the Korean national team captain’s edition was the one that kept selling out. At 11 a.m. Saturday, I headed to a McDonald’s near where I was staying with one goal in mind. I wanted to secure a "Sonny cup." My motives were not exactly noble. I had heard that the Son edition had not been released in Korea, which made it seem worth collecting and reselling before I had even seen one. I quickly did the math. If I could buy one in Mexico and resell it on secondhand marketplace app Karrot Market, it might help with household finances. As a father of two young children, I allowed myself to call it household budgeting. The cup's absence in Korea appeared to stem from local advertising arrangements. Son is the commercial face of Domino’s Pizza in Korea, which likely made it difficult for McDonald’s, a rivalWeiter zum vollständigen Artikel bei Korea Times

Quelle: Korea Times

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