Audi Korea to host FC Bayern Munich friendly in August

Audi Korea said Monday it will host German football powerhouse FC Bayern Munich in Korea as part of the club's global preseason Audi Summer Tour 2026. The annual preseason program, jointly organized by Audi and Bayern Munich since 2014, combines football with customer engagement events and brand experiences. Celebrating its 10th edition this year, the tour will take place from Aug. 1-8 in Korea and Hong Kong. The Korea leg of the tour will feature a friendly match between Bayern Munich and Jeju SK FC at Jeju World Cup Stadium on Aug. 4. Bayern Munich, Germany's most successful Bundesliga club, is expected to attract local football fans with a rare appearance in Korea. Audi, which has been a key partner of Bayern Munich since 2002, said the tour reflects its strategy of strengthening customer engagement in Korea through global sports marketing. "We are very pleased to present a match featuring one of the world's top football clubs here in Jeju," said Steve Cloete, executive director of Audi Korea. "Through the Audi Summer Tour 2026, we look forward to offering a more special and memorable bWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times