Carroten is Launching in Target for U.S. Brick-and-Mortar Debut

Greece's #1 Suncare Brand to Hit Shelves at Major Retailer in Early 2025

MIAMI, Feb. 6, 2025 /PRNewswire/ -- Carroten, Greece's #1 suncare brand, announces its U.S. brick-and-mortar debut via Target Corporation (NYSE: TGT). Beginning February 2, 2025, Carroten's best-selling Intensive Tanning Gel and Gold Shimmer Intensive Tanning Gel will be available in the Suncare department at all Target locations nationwide and on Target.com.

This launch introduces Target consumers to Carroten's trusted suncare formulations, combining adequate skin hydration with a sun-kissed glow. The tanning gels, enriched with sesame oil and calendula extract, are designed to moisturize the skin while delivering radiant results. Promoting both beauty and safety, the products are intended to be paired with SPF for a golden complexion that doesn't compromise skin health.

"Born in Greece, where the sun shines for more than 250 days per year, Carroten is the suncare love brand that invites consumers all over the world to live their summer! In its long journey, Carroten has always been a pioneer, having journeyed across Europe, the Middle East, and Australia for over 30 years," says Takis Petrou, International Markets Development Director at Sarantis Group.

Carroten's debut in U.S. retail stores marks a pivotal step in its global expansion, deepening its connection with beauty-conscious consumers nationwide. This alliance expands Carroten's presence and solidifies its reputation as a trusted name in Suncare, elevating the brand's profile in the competitive U.S. market.

SAYN, a leading beauty distributor based in Miami, Florida, is proud to support this launch and play a key role in facilitating the Carroten x Target retail expansion. The company will oversee logistics and marketing efforts to amplify Carroten's visibility and positioning within the competitive U.S. beauty market.

Petrou expressed enthusiasm, stating, "We are thrilled to launch at Target in the U.S. market, offering our customers the absolute experience under the sun, steadily committed to quality, innovation, and accessibility for all."

About Carroten
Carroten, a leading personal care brand under the Sarantis Group, is best known for its high-quality tanning products. Originating in Greece, it is the country's #1 suncare brand, recognized for innovative formulas that blend sun protection with skincare benefits. Its range nourishes the skin while delivering exceptional results, making it a trusted name in suncare and tanning. Learn more at carrotenus.com.

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SOURCE Carroten