KT blends AI, nostalgia for World Cup push

For a generation of Koreans, the phrase "Red Devils" evokes a singular, collective memory: a sea of crimson shirts clogging the streets of Seoul during the country’s historic 2002 World Cup run. Now, as the 2026 FIFA World Cup approaches, Korea’s telecom giant KT is betting that the future of football fandom lies at the intersection of nostalgia and artificial intelligence (AI). In partnership with the Korea Football Association, KT has transformed its Gwanghwamun Building West in central Seoul into a sprawling national team pop-up exhibition. The venue, dubbed KT Onmaru, represents a calculated attempt by the carrier to merge generational memories with modern consumer technology, anchoring the soccer tournament's hype cycle in the heart of the capital through the end of the tournament. The corporate showcase relies heavily on the integration of artificial intelligence to draw younger digital natives. Visitors can interact with an "AX Robot Drawing" installation, which uses an AI-powered robotic arm to instantly sketch custom caricatures from personal photographs. Nearby, a photo-gWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times