Olive Young to open 2nd US store in LA this month

CJ Olive Young will open its second Olive Young store in the United States in Los Angeles this month, following the opening of its first U.S. store in Pasadena last week, which drew a strong customer response. The beauty retail chain company said on Monday that the second store will be in the Westfield Century City shopping mall. The venue, according to the company, is a key commercial sector in the city that attracts a high volume of professional workers, high-income consumers and tourists from worldwide. The company said that while the Pasadena store targets specific consumer groups interested in Korean culture and experience-oriented shopping, the second store will expand the target consumer groups to premium-seekers and broader ethnic groups. The company cited market research firm Circana’s report saying K-beauty accounts for 6 percent of the overall mass beauty market in the U.S., excluding luxury brands. It said this local market share reflects K-beauty “has a vast potential to grow further.” The CJ Group affiliate aims to expand Olive Young's offline coverage across the westWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times