Mercedes-Benz Korea expands customer experience beyond vehicle ownership

Mercedes-Benz Korea is broadening its customer experience strategy by introducing new vehicle maintenance services, digital platforms and lifestyle-focused membership programs designed to keep customers connected with the brand even after purchasing a vehicle. The company said it recently launched the “Mercedes-Benz Mobile Service” in partnership with 11 authorized dealers nationwide, offering customers on-site vehicle inspection and light repair services at their preferred locations. Under the program, dedicated technicians from authorized Mercedes-Benz service centers visit customers directly to provide regular inspections and general repair services, reducing the need for customers to visit service centers and wait for maintenance appointments. The service is available through phone reservations with designated service centers. After consultation with a service adviser, the visit schedule, location and repair items are confirmed in advance before the service is carried out. Mercedes-Benz Korea is also strengthening its in-car digital service experience. In March, the company launcWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times