Netflix joins 2026 K-Expo USA to highlight Korea's creative ecosystem

Netflix participated in 2026 K-Expo USA: All About K-Style in Los Angeles, showcasing the global reach of Korean content and its collaborations with emerging domestic creators and production partners. The expo, held from May 23-27 in Los Angeles, was organized by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency (KOCCA). The event brought together Korean entertainment content — including dramas, films, webtoons, games and music — alongside related sectors such as food, beauty and tourism, under the banner of a comprehensive Korean Wave lifestyle fair. The Los Angeles City Council designated the event an official city event, a recognition that reflects the growing global influence of Korean content. At the expo, Netflix operated two exhibit spaces, K-STAR and K-Lounge. The K-STAR space highlighted the work of emerging Korean creators who have built international profiles through the platform, while the K-Lounge featured case studies of collaborations with Korean production companies, broadcasters and talent agencies. Netflix used the spaces toWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times