Zeekr targets Tesla, Polestar, Genesis in bid to replicate BYD rise

Zeekr is set to deepen its rivalry with Tesla, Polestar and Genesis in a bid to follow in the footsteps of BYD’s success in Korea. The Chinese premium electric vehicle (EV) brand is scheduled to introduce the 7X midsize electric SUV in the second half of this year, with its price expected to be around 60 million won ($40,000), directly challenging models from established EV brands, including Tesla’s Model Y, the Polestar 4 SUV and the Genesis Electrified GV70. In particular, the 7X’s biggest rival is expected to be the Model Y, which has emerged as the top-selling EV in Korea, with prices hovering around 60 million won. The Polestar 4 is also viewed as a direct competitor to the Chinese company. The Polestar 4 Long Range Single Motor starts at 66.9 million won in Korea. Although both Zeekr and Polestar belong to China’s Geely Holding Group, Zeekr positions itself as a competitively priced alternative to Polestar, while offering similar electrification technologies. The Genesis Electrified GV70 is another potential rival. While Genesis retains a strong premium image and a nationwidWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times