Innocean names former Apple Korea executive as CEO of digital marketing arm

Advertising firm Innocean has appointed Lee Il-sup, former director of Apple Korea, as the new CEO of its digital marketing subsidiary, D-Plan360. Lee is a digital marketing specialist with more than 25 years of experience, leading marketing and advertising businesses at major global companies. His expertise spans brand strategy, performance marketing and advertising technology. At Apple Korea, Lee led the firm’s search advertising business, overseeing the launch and expansion of the relevant business here. Previously, as chief marketing officer at GM Korea, he spearheaded large-scale brand campaigns and the carmaker's digital transformation initiatives. He has also held leadership positions at WiderPlanet and Yahoo Overture where he gained extensive experience in advertising platforms, performance marketing and sales organization management. Innocean said Lee's broad industry experience and data-driven marketing expertise are expected to strengthen D-Plan360's competitiveness and accelerate the firm’s expansion into new growth areas in media, data and artificial intelligence (AI). "LWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times