CJ Olive Young to open 1st US offline store, launch K-beauty ‘global gateway’ strategy

CJ Olive Young is launching a full-scale push into the world’s largest beauty market with the opening of its first brick-and-mortar store in the United States. CJ Olive Young said Thursday that it will open “Olive Young Pasadena” on Friday (local time) at 58 W. Colorado Blvd. in Pasadena, California. The company will also launch a dedicated U.S. online mall the same day. “We are taking Olive Young’s first step into the U.S., a key global market, after establishing ourselves in Korea as both a leading K-beauty shopping destination and a landmark for foreign tourists,” said Lee Sun-jung, CEO of CJ Olive Young. “We hope to help K-beauty and K-lifestyle take deeper root in overseas markets.” Olive Young aims to establish a “global showcase” for K-beauty and wellness products in one of the world’s leading beauty and fashion markets through its distinctive retail approach. At launch, the Pasadena store will offer around 5,000 products from approximately 400 beauty and wellness brands. The lineup will feature a balanced mix of K-beauty brands popular in Korea, brands gaininWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times